Frequently asked questions
Short answers to what buyers ask us about GEO and getting cited by AI. Each links to the full explanation.
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting a brand named and cited inside AI answers — ChatGPT, Gemini, Perplexity — rather than just ranked as a link on Google. Full explanation →
How is GEO different from traditional SEO?
SEO ranks a page as a link; GEO gets a brand cited inside the answer. SEO chases clicks, GEO chases citations — the object shifts from position to being named. GEO vs SEO →
Is GEO replacing SEO — or do brands need both?
GEO doesn't replace SEO; it layers above it. SEO's technical foundation stays a prerequisite, and GEO adds the layer that wins the AI answer. Most brands need both. Why both →
How can my brand appear in ChatGPT, Gemini, and Perplexity?
By being strong across the five signals an engine weighs — Authority, Corroboration, Consensus, Relevance, and Retrievability — from more than one direction at once, not just by polishing your own site. How to build authority →
How do I audit my brand's visibility in AI answers?
Ask the engines the questions your buyers actually ask — without naming your brand — and log when you appear, in what position, and alongside whom. SOLEDAD does this continuously and reports it as a Visibility Index. How to audit it →
What content formats make information easiest for AI to reuse?
Answer-first blocks of 40–60 words that stand on their own, a clean heading order, correct schema, and semantic tables — content built to be lifted whole, not skimmed. What formats AI reuses →
What's a realistic timeline for GEO results?
Early signals usually appear within 60–90 days: entity and schema fixes can move in about two weeks, while the highest-value third-party citations take longer. GEO compounds, so moving early is the advantage. Honest timeline →
What is Narrative Architecture?
It's our discipline for GEO: engineering the five signals an AI engine weighs before naming a brand, so a brand's story is coherent to people and legible to machines. What is Narrative Architecture →
Does GEO work for B2B and for Indonesian brands?
Yes — especially. B2B buyers screen vendors with ChatGPT and Perplexity before contacting anyone, and in niche Indonesian categories only a handful of brands get cited, so moving first wins the default answer. GEO for B2B in Indonesia →
How is White Wood different from other GEO agencies?
White Wood is a GEO agency in Jakarta that gets brands named in AI answers, using its Narrative Architecture method and SOLEDAD measurement. It is not a package shop. We measure the work: SOLEDAD reports a Visibility Index, so progress is a number, not a promise. We build across all five signals an engine weighs, including the earned, third-party corroboration that about 84% of AI citations come from, not just owned articles.
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