We learn, study, synthesize, and test it in real-life scenarios. Here are some of the insights we've gathered along the way — from Jakarta.
The complete guide to Generative Engine Optimization.
Why walled, image-first social is nearly invisible to AI — and what is.
I/O 2026, AI Mode, and why Google calls AEO "still SEO."
When push comes to shove, spend on the foundation.
LLMs cite every tier of media — and convert it all to text.
AI answers are won in a language and a market — not in general.
Why most content is invisible to AI.
The four-layer discipline, defined.
What changes when search becomes an answer.
The shift from pitching journalists to feeding engines.